Kelsie Costa

Kelsie Costa is an entrepreneur and business leader with over two decades of experience growing and supporting consumer brands. As the President of Innov8 Partners, a holding company that has owned a variety of companies in the consumer space—including First Tactical, Sherpa Adventure Gear, Noble Outfitters, and Kevin’s Natural Foods—Kelsie has focused on fostering sustainable growth and creating products that resonate with customers.

Kelsie co-founded Kevin’s Natural Foods and served as its Chief Marketing Officer, helping to introduce clean eating options that are both accessible and delicious. The brand has grown to reach major retailers like Whole Foods, Costco, and Target, offering products that make healthy living easier for busy families.

Her professional journey began at her family business, 5.11 Tactical, a globally recognized leader in law enforcement apparel and gear. Her early experiences at 5.11 Tactical laid the foundation for her deep understanding of product development, branding, and scaling businesses on a global stage. The company’s reputation for providing high-quality apparel and gear to first responders remains a source of pride and inspiration in Kelsie’s professional journey.

Kelsie is also committed to her community. She serves on the Salvation Army San Francisco board and volunteers with the San Francisco Symphony; Kelsie also contributes to SFMOMA and supports animal shelters across Northern California.

Above all, Kelsie values her role as a mom to two young and energetic boys. Having called San Francisco home for nearly 20 years, she is grateful for the opportunity to contribute to her community and help shape brands that bring value to people’s lives.